Alife App Privacy Policy

At Alife, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our mobile application (“Mobile Services”) in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy.

Remember that your use of Alife's Mobile Services is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.

Privacy Policy Table of Contents

• What this Privacy Policy Covers
• Personal Data
  • Categories of Personal Data We Collect
  • Categories of Sources of Personal Data
  • Our Commercial or Business Purposes for Collecting Personal Data
• How We Share Your Personal Data
• Tracking Tools and Opt-Out
• Data Security and Retention
• Personal Data of Children
• Other State Law Privacy Rights
• Changes to this Privacy Policy
• Contact Information

What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Mobile Services. For clarity, this Privacy Policy outlines our practices with respect to users of our mobile application(s) only. To better understand how we treat Personal Data that we gather when you access or use our website, please visit the following link: https://www.alifehealth.com/privacy/. Please note, you may be both a website and mobile application user, in which case both policies would apply. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

Personal Data

Categories of Personal Data We Collect

Below details the categories of Personal Data that we collect and have collected over the past 12 months:

Profile or Contact Data

• Examples of Personal Data We Collect:
  • First and last name
  • Email
  • Birthdate
  • Unique identifiers such as passwords
• Categories of Third Parties With Whom We Share this Personal Data:
  • Service Providers
  • Analytics Partners
  • Parties You Authorize, Access or Authenticate

Identifiers

• Examples of Personal Data We Collect:
  • Cultural or social identifiers (for example, being an IVF patient, etc.)
• Categories of Third Parties With Whom We Share this Personal Data:
  • Service Providers

Device/IP Data

• Examples of Personal Data We Collect:
  • Networking information such as IP address
  • Device ID
  • Information about the device/operating system/browser used to access the Mobile Services
• Categories of Third Parties With Whom We Share this Personal Data:
  • Service Providers
  • Analytics Partners

Web Analytics

• Examples of Personal Data We Collect:
  • Referring webpage/source through which you accessed the Mobile Services
  • Statistics associated with the interaction between device or browser and the Mobile Services
• Categories of Third Parties With Whom We Share this Personal Data:
  • Service Providers
  • Analytics Partners
  • Advertising Partners

Consumer Demographic Data

• Examples of Personal Data We Collect:
  • Age / date of birth
  • Sex Assigned at Birth

Geolocation Data

• Examples of Personal Data We Collect:
  • City, State, and Country
• Categories of Third Parties With Whom We Share this Personal Data:
  • Service Providers
  • Analytics Partners

Photos and Videos

• Examples of Personal Data We Collect:
  • Photos, videos or recordings uploaded in a note

Health Data

• Examples of Personal Data We Collect:
  • Medical conditions
  • Weight
  • Height
  • IVF medical results or number of IVF cycles completed
  • Other health data you upload
• Categories of Third Parties With Whom We Share this Personal Data:
  • Service Providers
  • Analytics Partners

Categories of Sources of Personal Data

We collect Personal Data about you from the following categories of sources:

You

• When you provide such information directly to us.
  • When you create an account or use our interactive tools and Mobile Services.
  • When you voluntarily provide information in free-form text boxes through the Mobile Services or through responses to surveys, questionnaires, dropdowns, and the like.
  • When you send us an email or otherwise contact us.
• When you use the Mobile Services and such information is collected automatically.
  • Through Cookies (defined in the “Tracking Tools and Opt- Out” section below).
  • If you download our mobile application or use a location-enabled browser, we may receive information about your location and mobile device, as applicable.
  • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Mobile Services, such as information regarding when you are logged on and available to receive updates or alert notices.

Third Parties

• Vendors
  • We may use analytics providers to analyze how you interact and engage with the Mobile Services, or third parties may help us provide you with customer support.
  • We may use vendors to obtain information to generate leads and create user profiles.
• Advertising Partners
  • We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our products, Mobile Services, advertisements or communications.
• Social Networks
  • If you provide your social network account credentials to us or otherwise sign in to the Mobile Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.

Our Commercial or Business Purposes for Collecting Personal Data

• Providing, Customizing and Improving the Mobile Services
  • Creating and managing your account or other user profiles.
  • Providing you with the products, services or information you request.
  • Meeting or fulfilling the reason you provided the information to us.
  • Providing support and assistance for the Mobile Services.
  • Improving the Mobile Services, including testing, research, internal analytics and product development.
  • Personalizing the Mobile Services, content and communications based on your preferences.
  • Doing fraud protection, security and debugging.
  • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws.
• Marketing the Mobile Services
  • Marketing and selling the Mobile Services.
• Corresponding with You
  • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Alife or the Mobile Services.
  • Sending emails and other communications according to your preferences or that display content that we think will interest you.
• Meeting Legal Requirements and Enforcing Legal Terms
  • Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
  • Protecting the rights, property or safety of you, Alife or another party.
  • Enforcing any agreements with you.
  • Responding to claims that any posting or other content violates third-party rights.
  • Resolving disputes.

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

How We Share Your Personal Data

We disclose your Personal Data to the categories of service providers and other parties listed in this section. For more information, please refer to the state-specific sections below.

• Service Providers. These parties help us provide the Mobile Services or perform business functions on our behalf. They include:
  • Hosting, technology and communication providers.
  • Security and fraud prevention companies.
  • Support and customer service vendors.
• Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:
  • Ad networks.
  • Marketing providers.
• Analytics Partners. These parties provide analytics on web traffic or usage of the Mobile Services. They include:
  • Companies that track how users found or were referred to the Mobile Services.
  • Companies that track how users interact with the Mobile Services.
• Parties You Authorize, Access or Authenticate
  • Third parties you access through the Mobile Services.
  • Social media services.
  • Other users.

Legal Obligations

We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.

Business Transfers

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

Data that is Not Personal Data

We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Mobile Services and promote our business, provided that we will not share such data in a manner that could identify you.

Tracking Tools and Opt-Out

The Mobile Services use pixel tags, third-party software development kits and similar technologies (collectively, “Tracking Tools”) to enable our servers to recognize your device, tell us how and when you visit and use our Mobile Services, analyze trends, learn about our user base and operate and improve our Mobile Services. Tracking Tools are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Mobile Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Tracking Tools on your device(s). Please note that because of our use of Tracking Tools, the Mobile Services do not support “Do Not Track” requests sent from a browser at this time.

We use the following types of Tracking Tools:

• Performance/Analytical Tracking Tools. Performance/Analytical Tracking Tools allow us to understand how visitors use our Mobile Services. They do this by collecting information about the number of visitors to the Mobile Services, what pages visitors view on our Mobile Services and how long visitors are viewing pages on the Mobile Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Mobile Services’ content for those who engage with our advertising. For example, we currently use Tracking Tools.
• Retargeted Advertising Tools. In our mobile application, our Advertising Partners may collect certain information about users via third-party software development kits, such as the Meta SDK, to engage in retargeted marketing.

Data Security and Retention

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Mobile Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

Personal Data of Children

As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data about children under 13 years of age; if you are a child under the age of 13, please do not attempt to register for or otherwise use the Mobile Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 13 years of age, we will delete that information as quickly as possible. If you believe that a child under 13 years of age may have provided Personal Data to us, please contact us at appsupport@alifehealth.com.

State Law Privacy Rights

California Resident Rights

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at appsupport@alifehealth.com.

Nevada Resident Rights

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties who intend to license or sell that Personal Data. You can exercise this right by contacting us at appsupport@alifehealth.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. The Company does not sell Personal Data.

Changes to this Privacy Policy

We’re constantly trying to improve our Mobile Services, so we may need to change this Privacy Policy from time to time, but we will alert you to any such changes by placing a notice on the Alife application, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Mobile Services, and you are still responsible for reading and understanding them. If you use the Mobile Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

Contact Information:

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:

• 707-652-9721
• https://www.alifehealth.com/
• appsupport@alifehealth.com
• 3717 Buchanan St, Suite 400 San Francisco, CA 94123